Grow Your Business With Events

Events -- carefully crafted and delivered -- are a great way to show appreciation, to build community, to launch a product, to inspire top performance, and to celebrate achievement, whether in person, virtually (with a twist), or in a hybrid setting.

WIN plans, organizes, and produces strategic events that deliver exceptional experiences for attendees, as well as desired outcomes from sponsors.

Increase Sales

Nurture Relationships

Launch and Promote Products

Inspire Exceptional Performance

Achieve Your Business Goals by Hosting Exceptional, Remarkable, Impressive Events

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Business Event Types

There are many kinds of business events that can help you to connect with your audience and meet your targets. They all share similar characteristics since they all provide an environment for people to interact with each other by exchanging ideas and information.

Events can be held in-person, virtually, or in a hybrid environment and each has its pros and cons.

1. Tradeshow

A tradeshow can be a one-time event, or it may run over several days and involve multiple events.

Tradeshow exhibitors are usually businesses that sell their goods and/or services directly to the public at the event. Tradeshows are great for not only showcasing your products and services to a captive audience interested in your area of expertise but are also great for capturing leads, and meeting potential resellers, suppliers, or JV partners.

2. Conference 

A conference is a meeting where people gather in a specific location to discuss topics related to their industry. These meetings often last for a few days, weeks, or even months.

Business conferences include keynote speeches given by world leaders in specific subjects, panel discussions, roundtable meetings, and workshops on technical topics such as marketing, finance, accounting, human resources, law, insurance, etc.

Conferences are typically held in hotels or convention centers, but large conferences can be housed in unique venues such as a theater or arena, or even on a cruise ship.

3. Seminar

A seminar is a presentation given by a speaker who has been hired to speak about a particular subject.

4. Webinar

A webinar is an online version of a traditional live seminar. Webinars allow people from across the globe to participate in seminars regardless of time or place. Unlike a traditional seminar, webinars do not require attendees to travel and attend face-to-face.

5. Meetup

A meetup is a social gathering organized around a common interest or hobby. People organize these gatherings through online platforms like Facebook and LinkedIn. There are hundreds of thousands of meetups.

6. Sales conferences

The main purpose is usually to increase profits, but there is also a common goal in terms of building relationships with others.

7. Product launch

A product launch is a way to create awareness of a product before it's officially released. This type of event is often geared towards retailers or dealers, although it can be done B2B in a B2C context or even C2C.

8. Incentive travel

The main goal of incentive travel is to encourage employees to meet challenging business objectives to help increase sales. Often, incentive travel has been found to lead to better customer service.

9. Executive Retreat

Executive retreats are a great way to get away from work and have some team bonding time together. It can be scheduled during any season. Although they are typically used as teambuilding activities, companies use them to learn more about their customers.

10. Sales training

Sales training programs consist of lectures and hands-on experience using interactive training aids such as videos, case studies, role-playing, etc. The purpose of this is to improve sales techniques so that salespeople can improve their results and businesses can improve their profit.

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When choosing the right type of event to host, consider your target audience and what they will gain from attending it. If you want them to learn more about your products or services, then look into hosting one-on-one meetings.

If you’re interested in learning how you can turn your business events into profitable marketing tools, don’t hesitate to contact us. We offer many different types of event planning and event marketing services for any industry, so you can get started today!

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Frequently asked questions

What is World Incentive Network?

World Incentive Network Inc. is a BC based company, founded in 1996.  We are a full service incentive marketing and performance improvement company that creates, markets, and manages reward, recognition, and incentive programs.

As part of our services, we connect qualified buyers with vetted suppliers.  We do this as affiliates, value added resellers, consultants, and influencers.

Who Pays for Your Services?

We provide a variety of services including consulting, program design, program management, and marketing.  These services are paid for by the business who needs our assistance.

The suppliers listed in our directory pay us for marketing their business and selling their products or services.

What size companies do you work with?

The suppliers in the WIN directory have been chosen so that businesses of all sizes can find the best solution for their specific needs.

There are suppliers who cater to Mom and Pop businesses, small businesses, mid-market companies and enterprises.

Our role is to connect you to the supplier that is best suited for your business and its needs.

What do you do, exactly?

The WIN Directory is a marketing service for business performance improvement suppliers.  We enter into arrangements where we market, and sometimes sell, on behalf of the supplier.

We also work with the buyer to help them select the best option for their particular needs, whether it is simply recommending a supplier and making the connection, or combining a variety of suppliers to create a unique and customized solution.

If you need help to create, promote, and manage incentive programs or recognition programs, our specialists will take care of you.

And, if we're not a good fit for each other, with respect to your needs and our services, we will happily refer you to a better suited service provider.

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